A class action lets Missouri consumers who bought the same mislabeled product bring their claims together under the Missouri Merchandising Practices Act. A company answers for the label once, to everyone it reached.

These claims arise under Missouri law, for people who bought in Missouri, and are brought in Missouri's courts. Under the MMPA, the firm can seek actual damages, an order stopping the deceptive practice, and attorney's fees assessed against a company found to have violated the Act. Where the evidence shows a company knew its label was false and kept selling the product, the firm can seek punitive damages where Missouri law permits.

We follow the paper. From the outset, the firm can require a company to preserve its formulation records, supplier specifications, testing, label approvals, and internal emails, and in discovery it can seek what the company knew about its label, when it knew it, and what it did next.

Not every claim is suited to a class. The firm also represents Missouri consumers in individual and mass claims where a class action is not the right vehicle.